How did 97X get into that memorable scene in the movie Rain Man? > About > Q & A

As the old adage says, “The harder you work, the luckier you get.” And we just got lucky (of course, after years of hard work!). In the spring of 1988, we got a call out of the blue from a movie company that was going to be filming in Cincinnati and wanted a tape of our station “image liners.”

We were skeptical that anything would come of this, but we complied. We found out later that the researchers who scout locations had asked Cincinnati locals “Who’s the hip/cool radio station in Cincinnati?” and we consistently got the most responses. When he was in Los Angeles, the Tom Cruise character probably would have listened to KROQ, the grandaddy of the Alternative format that we initially emulated when we started in 1983.

A dozen years after the movie won the Best Picture Oscar, we still get comments on our “movie debut”… and Dustin Hoffman saying “97X – BAM – The Future of Rock and Roll” six times will play on The Late Show for eternity!


~ by bojangles on April 6, 2005.

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