R.I.P.: Magic Hat Roxy Rolles

More proof that the folks atMagic Hat are losing their minds. They are “retiring” their best beer — by far — the hoppy amber Roxy Rolles, in favor of a new marzen/Oktoberfest called Hex.

I’m not saying that Hex won’t be a world class beer, but Magic Hat is making a bold statement here, eschewing their more complex and satisfying beers (Roxy, Jinx, even St. Gootz) for lighter fare they know will sell better, such as Wacko and the recently reinstated Blind Faith.

The line has been drawn in the sand, and Magic Hat has decided that they are going to concentrate on increasing their sales of mainstream beers, rather than throwing a bone to us geeks. (I mean, a 12er of Roxy, Fat Angel, St. Gootz and Jinx might have been a nice little fall/winter twelve-pack.)

I have defended Magic Hat to those who are devoutly anti-, but they are making it harder and harder to do so. I might buy a six-pack of Hex, but I can no longer trust their judgment.

~ by William H on July 25, 2010.

One Response to “R.I.P.: Magic Hat Roxy Rolles”

  1. I bought a sixer of Hex in early September. Roxy Rolles, it ain’t! So much so, that I still hav two left, sitting in the fridge!

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